Marketing Ops · Design · Photography
Selected
Work.
Real projects. Real results. Built from scratch.
Marketing operations, process optimisation, graphic design, and photography — measured to the last decimal.
✦ Marketing Ops
✦ Lean Six Sigma
✦ Graphic Design
✦ Photography
01 — Marketing & Operations
Where Strategy
Meets Results
Five years building marketing departments, managing multi-region campaigns, and delivering measurable impact across every channel.
3×
Direct Mail · Campaign Strategy
Tripling Direct Mail ROI at Wire 3
Inherited a flat direct mail programme at 0.4% response rate across 150,000-piece campaigns. Rebuilt targeting, sequencing, and creative — no special promotions, no extra budget. Pure strategy.
✦ Response rate: 0.4% → 1.2% across 150K+ pieces
✦ No promotional incentives — pure strategy
✦ Sustained across multiple campaign cycles
$700K
Direct Mail · Budget Ownership
Owning the Direct Mail Budget End to End
Managed a $700K direct mail budget independently — from media planning and vendor selection to execution and reconciliation. Every dollar tracked, every campaign delivered on time across 10 regions.
✦ 10 regions managed simultaneously
✦ Full vendor and agency coordination
✦ End-to-end ownership from brief to reconciliation
8
Operations · Continuity Planning
Continuity Through 8 Leadership Changes
Onboarded eight different managers in two and a half years without missing a single campaign deadline. Built systems that outlasted any single leader — the department ran on process, not personality.
✦ Zero campaign disruptions across all transitions
✦ Full onboarding documentation built from scratch
✦ Scaled from 40 → 300 people without breaking
02 — Process Optimisation
Lean Six Sigma
in Practice
✦ Lean Six Sigma · Yellow Belt Certified
Eliminating Waste.
Proving It With Numbers.
Lean Six Sigma isn’t a credential on a resume — it’s a way of thinking. Every system I’ve built has been stress-tested against one question: what’s the fastest path from input to outcome, with the least waste in between? At Wire 3, that thinking tripled direct mail response rates. In team management, it meant eight leadership transitions without a single disruption.
D — Define
Identify the problem clearly before proposing any solution. What does success actually look like?
M — Measure
Baseline performance first. You can’t improve what you haven’t quantified.
A — Analyse
Find root causes — not symptoms. The real problem is rarely the obvious one.
I — Improve
Implement targeted fixes. Test. Adjust. Never assume the first solution is the final one.
C — Control
Build systems that sustain the improvement — even when you’re not in the room.
03 — Graphic Design
Visual Work
Brand identity, layout design, digital assets, and visual storytelling. Work samples uploading soon.
✦ Brand Identity — Coming Soon
✦ Layout Design — Coming Soon
✦ Digital Assets — Coming Soon
✦ Photography — Coming Soon
Let’s Connect
Like what you see?
Whether you’re looking for a marketing operations leader, a creative collaborator, or just want to talk strategy — I’d love to hear from you.